Should social media platforms be incorporated into DR communications plans? If so, how?
If the organization accepts the use of social media as part of its business operations, it may elect to incorporate social media processes in its emergency communications policies and procedures for both disaster recovery and business continuity situations. For example, in addition to an automated notification system that sends emergency messages and alerts to employees, the company may also designate staff to post messages on various social media sites to extend the effective reach of the message.
Based on the nature of the incident, however, company management may wish to confer with its internal communications staff as well as its emergency response team to determine if a message going out on social media is desirable, and will not have a negative impact on the firm's reputation and ability to operate. This strategy is particularly important considering that media outlets frequently monitor social media sites for newsworthy stories. Be sure to incorporate social-media-based policies and procedures into business continuity (BC) and DR plans.
Dig Deeper on Disaster recovery planning - management
Related Q&A from Paul Kirvan
With ISO/TS 22330, the International Organization for Standardization covers the issues related to the people involved in BC/DR incident response. Continue Reading
Definitions for business continuity and resilience sometimes clash, but both processes help an organization stay on its feet. A new ISO standard ... Continue Reading
Emergency response planning needs to be specific and varied enough that it will enable an organization to recover in the event of many different ... Continue Reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.