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Incorporating social media into DR communications plans

Paul Kirvan explains how organizations can include social media in their DR communications plans.

Should social media platforms be incorporated into DR communications plans? If so, how?

If the organization accepts the use of social media as part of its business operations, it may elect to incorporate social media processes in its emergency communications policies and procedures for both disaster recovery and business continuity situations. For example, in addition to an automated notification system that sends emergency messages and alerts to employees, the company may also designate staff to post messages on various social media sites to extend the effective reach of the message.

Based on the nature of the incident, however, company management may wish to confer with its internal communications staff as well as its emergency response team to determine if a message going out on social media is desirable, and will not have a negative impact on the firm's reputation and ability to operate. This strategy is particularly important considering that media outlets frequently monitor social media sites for newsworthy stories. Be sure to incorporate social-media-based policies and procedures into business continuity (BC) and DR plans.

This was last published in January 2013

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