"With the advent of cost-effective software products, BC/DR is within the reach of just about any organization, large and small," said Paul Kirvan, secretary of the Business Continuity Institute and a business continuity consultant. "Web search tools can uncover many tools and templates to facilitate this process. [Simpler DR/BC processes] are likely to continue as people decide, for whatever reason, to launch a BC/DR activity. They are not experts in the process, and will look for the cheapest way to put something in place."
Second, the predicted growth in purchasing disaster recovery and business continuity products may stem from the fact that having a disaster recovery plan is simply becoming second nature for many companies who see the importance of fully protecting their data.
According to Kirvan, companies who recognize the importance of protecting their staff and business processes, the company's image and competitive edge, and getting the company to resume normal operations after a disruption, then BC/DR plans are recommended. Kirvan also predicted that "in the next five to seven years, BC/DR is likely to be as important a business activity as filing tax returns. This will be largely due to the presence of globally accepted and, probably [in this country], mandatory standards and regulations that underscore the need for BC/DR initiatives."