Should social media platforms be incorporated into DR communications plans? If so, how?
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
If the organization accepts the use of social media as part of its business operations, it may elect to incorporate social media processes in its emergency communications policies and procedures for both disaster recovery and business continuity situations. For example, in addition to an automated notification system that sends emergency messages and alerts to employees, the company may also designate staff to post messages on various social media sites to extend the effective reach of the message.
Based on the nature of the incident, however, company management may wish to confer with its internal communications staff as well as its emergency response team to determine if a message going out on social media is desirable, and will not have a negative impact on the firm's reputation and ability to operate. This strategy is particularly important considering that media outlets frequently monitor social media sites for newsworthy stories. Be sure to incorporate social-media-based policies and procedures into business continuity (BC) and DR plans.
Dig Deeper on Disaster Recovery Planning-Management
Related Q&A from Paul Kirvan
Employee involvement in business continuity and disaster recovery planning starts with a business impact analysis. But participation in the rest of ...continue reading
If time constraints and other factors force you to eliminate risk assessment from your business continuity plan, discover how to focus your ...continue reading
You should be able to justify the need for a BC/DR plan. But here's what you can do if you fail to get management buy-in and you still want disaster ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.